THIS IS US

Christin and Annabell, both fashion-loving entrepreneurs and mothers in their 30s with enough courage and know-how to turn a shared dream into a small label: NEMI KIDS.

MEANING OF NEMI KIDS

The name of the label is made up of the first names of our three children. The logo, the heart, stands for the love for our families and our passion for high-quality, yet affordable fashion for babies and children that grows with the child and is timeless.

ANNABELL

Hello, I am a master tailor and I teach aspiring master tailors. I live with my husband and my son in the Sauerland region and my love of textiles, quality and the perfect fit led me to sew my son's clothes myself right from the start. Together with Christin and her know-how in collection planning and marketing, the dream of having my own fashion label was realized: Christin on the computer and me on the sewing machine.

CHRISTINE

Hello, I was born and raised in the Sauerland region and after studying fashion and design management and working in the industry, I now live with my family in Munich. I am a mother of two children, a boy and a girl. I had the dream of founding a kids' label with sustainable, timeless and, above all, long-lasting fashion from an early age and during my last parental leave, Annabell and I took the bull by the horns and sat down at the designs and sewing machine.